The Faces of Façades

Buildings define skylines. People define industries.

The people platform for the global façade industry.

We tell the stories, share the journeys and capture the knowledge of the people shaping the façade industry — making it more visible, more connected and more inspiring for the next generation.

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Arron Seder
After more than twenty years working with façade companies and professionals around the world, I kept coming back to the same thought. This industry is full of incredible people. But too few people outside it know they exist. The Faces of Façades exists to shine a light on the people shaping our industry today, and inspire those who will shape it tomorrow.
Why this exists

The industry creates
remarkable buildings.
Their stories deserve
to be told.

The façade industry creates some of the world's most remarkable buildings. But too few people know the careers, stories and opportunities behind them.

Engineers. Designers. Project leaders.
Consultants. Manufacturers. Commercial minds.
The people shaping skylines around the world.

Their stories deserve to be told.

The story so far

What started as an idea
is becoming a movement.

11
Podcast episodes recorded
8,300+
Newsletter subscribers
250k+
Impressions
1st
Industry roundtable completed
Global
Industry voices
Contractors. Consultants. Manufacturers. Leaders.
The Faces of Façades Ecosystem

Connecting the people, ideas, experience and opportunities shaping the façade industry.

Discover the industry
Explore a profession responsible for creating some of the world's most remarkable buildings.
Meet the people
Hear the journeys, decisions and lessons from the people shaping façades today.
Understand the challenges
Explore the conversations around sustainability, innovation, leadership, skills and the future of the industry.
Find where you fit
Understand the different roles, strengths and career paths available within façades.
Build your career
Learn from the experiences of those already building theirs.
Career Assessment

Find your path in
the façade industry.

Take 10 quick questions and discover where your natural strengths may fit across the façade industry.

10 questions  ·  Around 2 minutes  ·  Free to take
Begin Assessment →

For students, graduates and people at the start of their careers.

Five archetypes
  • The Detail Architect Design
  • The Façade Analyst Engineering
  • The Project Conductor Delivery
  • The Commercial Strategist Commercial
  • The Industry Advisor Advisory
The Podcast

The industry,
from the inside.

The Faces of Façades captures long form conversations with the people shaping the global façade industry.

Their journeys.
Their decisions.
Their lessons learned.

Full conversations live on YouTube. Short stories are shared across LinkedIn, Instagram, TikTok and YouTube Shorts — making the knowledge and experiences of the industry more accessible.

YouTube → LinkedIn → Instagram → TikTok →
Robert Simcock
Ep.01
Robert Simcock
Sir Robert McAlpine
Marc Zimmer
Ep.02
Marc Zimmer
Frener & Reifer
Tim Debets
Ep.03
Tim Debets
Permasteelisa Group
Nigel Headford
Ep.04
Nigel Headford
Council for Aluminium in Building
Tobias Karnagel
Ep.05
Tobias Karnagel
From Carpenter to COO
Benedikt Herweg
Ep.06
Benedikt Herweg
Schüco
Eugene Clarke
Ep.07
Eugene Clarke
Clarke Facades
Rimmy Vij
Ep.08
Rimmy Vij
WSP
James O'Callaghan
Ep.09
James O'Callaghan
Eckersley O'Callaghan
Ahad Ahmed
Ep.10
Ahad Ahmed
Founder, Zak World of Facades

More conversations being released.

All episodes on YouTube →
The Roundtables

Different perspectives.
Same conversation.

The biggest challenges facing façades cannot be answered from one viewpoint.

The Faces of Façades Roundtables bring together different voices from across the industry to discuss the topics shaping its future.

No presentations. No panels. Just conversations that matter.

Watch the first Roundtable trailer Watch the full Roundtable
Roundtable 01
Sustainability. Circularity. Maintenance. Responsibility.

What happens to a façade after a building is handed over?

How do we design for longer life, smarter maintenance, repair and reuse?

A conversation exploring how we design, maintain and rethink façades for the decades after completion.

Roundtable 01 Full conversation now live
Built on Values. Driven by Relationships.
Featured Editorial  ·  4 Aug 2026
Built on Values. Driven by Relationships.
Lessons from a conversation with Ahad Ahmed.
Founding Partners

Not sponsorship.
Not advertising.
Partnership.

For organisations who believe the façade industry deserves greater visibility, stronger connections and a clearer pathway for the next generation.

A small group of Founding Partners will help shape the long-term development of The Faces of Façades — supporting an independent, people-first platform created to connect the global façade community and inspire its future.

A Founding Partner becomes part of the future story of the industry — not simply a line in a marketing budget.

Start a conversation →
What Founding Partners help build
Industry storytelling
Documenting the people, journeys and lessons shaping the global façade industry.
Global conversations
Bringing different voices together around the challenges and opportunities shaping its future.
Career discovery
Helping students and young professionals discover the industry, understand its pathways and find where they fit.
A stronger future community
Building long-term connections across companies, regions, disciplines and generations.