The Faces of Façades

Buildings define skylines. People define industries.

The people platform for the global façade industry.

We tell the stories, share the journeys and capture the knowledge of the people shaping the façade industry — making it more visible, more connected and more inspiring for the next generation.

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Arron Seder
After more than twenty years working with façade companies and professionals around the world, I kept coming back to the same thought. This industry is full of incredible people. But too few people outside it know they exist. The Faces of Façades exists to shine a light on the people shaping our industry today, and inspire those who will shape it tomorrow.
Why this exists

The industry creates
remarkable buildings.
Their stories deserve
to be told.

The façade industry creates some of the world's most remarkable buildings. But too few people know the careers, stories and opportunities behind them.

Engineers. Designers. Project leaders.
Consultants. Manufacturers. Commercial minds.
The people shaping skylines around the world.

Their stories deserve to be told.

The story so far

What started as an idea
is becoming a movement.

11
Podcast episodes recorded
8,000
Newsletter subscribers
200k+
Impressions
1st
Industry roundtable completed
Global
Industry voices
Contractors. Consultants. Manufacturers. Leaders.
The Faces of Façades Ecosystem

Connecting the people, ideas, experience and opportunities shaping the façade industry.

Discover the industry
Explore a profession responsible for creating some of the world's most remarkable buildings.
Meet the people
Hear the journeys, decisions and lessons from the people shaping façades today.
Understand the challenges
Explore the conversations around sustainability, innovation, leadership, skills and the future of the industry.
Find where you fit
Understand the different roles, strengths and career paths available within façades.
Build your career
Learn from the experiences of those already building theirs.
Five archetypes
  • The Detail Architect Design
  • The Façade Analyst Engineering
  • The Project Conductor Delivery
  • The Commercial Strategist Commercial
  • The Industry Advisor Advisory
Career Assessment

Discover your
façade career archetype.

Ten questions. Five paths. Your personalised career playbook.

Most people don't plan to end up in façades. They fall into it. And then realise how many different paths sit inside it.

Ten questions. Five paths. A personalised career playbook showing how your archetype develops in the real façade industry — with the skills, companies, salary progression and practical next steps that matter.

5
Archetypes
10
Questions
Personalised
Career playbook
Find Your Archetype →
The Podcast

The industry,
from the inside.

The Faces of Façades captures long form conversations with the people shaping the global façade industry.

Their journeys.
Their decisions.
Their lessons learned.

Full conversations live on YouTube. Short stories are shared across LinkedIn, Instagram, TikTok and YouTube Shorts — making the knowledge and experiences of the industry more accessible.

YouTube → LinkedIn → Instagram → TikTok →
Robert Simcock
Ep.01
Robert Simcock
Sir Robert McAlpine
Marc Zimmer
Ep.02
Marc Zimmer
Frener & Reifer
Tim Debets
Ep.03
Tim Debets
Permasteelisa Group
Nigel Headford
Ep.04
Nigel Headford
Council for Aluminium in Building
Tobias Karnagel
Ep.05
Tobias Karnagel
From Carpenter to COO
Benedikt Herweg
Ep.06
Benedikt Herweg
Schüco
Eugene Clarke
Ep.07
Eugene Clarke
Clarke Facades
Rimmy Vij
Ep.08
Rimmy Vij
WSP
James O'Callaghan
Ep.09
James O'Callaghan
Eckersley O'Callaghan

More conversations being released.

All episodes on YouTube →
The Roundtables

Different perspectives.
Same conversation.

The biggest challenges facing façades cannot be answered from one viewpoint.

The Faces of Façades Roundtables bring together different voices from across the industry to discuss the topics shaping its future.

No presentations. No panels. Just conversations that matter.

Watch the first Roundtable trailer Watch the full Roundtable
Roundtable 01
Sustainability. Circularity. Maintenance. Responsibility.

What happens to a façade after a building is handed over?

How do we design for longer life, smarter maintenance, repair and reuse?

A conversation exploring how we design, maintain and rethink façades for the decades after completion.

Roundtable 01 Full conversation now live
Founding Partners

Not sponsorship.
Not advertising.
Partnership.

For organisations who believe the façade industry deserves more visibility, better conversations and a stronger talent pipeline.

A small group of Founding Partners will support the growth of The Faces of Façades and help build a platform focused on people, knowledge and the future of the industry — not buy a logo on a page.

This is about being part of something being built carefully, with purpose, and for the long term.

Start a conversation →
What your partnership supports
Industry storytelling
Podcast episodes and content that tells the real stories of the people and companies shaping the global façade world.
Global conversations
Roundtables and discussions that bring together the right voices to address what the industry is actually working through.
Career discovery
The career assessment and playbooks helping graduates and early career professionals find their way into the industry properly.
Industry visibility
Helping make the façade industry more visible and accessible by sharing the people, stories and opportunities that exist within it.